Artur Porto

GIVE IT A TRY

Give it a try is an impact measurement consultancy working primarily with third sector climate organizations to increase teams' and peoples' performance to excellence.


I worked with them to create their brand and brandbook, from the communication strategy to the full execution. After rounds of conversations, documents, interviews, exercises, and checkpoints, we arrived at a final Brandbook that includes an in-depth archetype analysis, definition of values, color palette, typefaces, typographic scale, more than 50 logo variations, application guidelines, graphic universe, textures, iconographic identity, photographic identity, verbal identity, and social media personality.


It’s over a hundred pages — from strategy to execution — with simulations and together with a complete visual identity package containing more than a thousand optimized files, ready for autonomous use.